“Even though it is expensive, 84% of consumers want it” What is this car that you can’t buy these days?
It was found that 8 out of 10 domestic used car consumers are willing to choose a hybrid model when purchasing a new car. The Hyundai Grandeur Hybrid ranked first as the domestic hybrid model most wanted to buy, and the Volvo XC90 was selected as the imported car.
K Car, a used car platform, conducted a survey of 500 men and women aged 30 to 59 nationwide on their intention to purchase a hybrid car and preferred model, and found that 84.4% of respondents responded that they wanted to purchase one.
The most common reason for wanting to purchase a hybrid car was ‘high fuel efficiency (67.5%)’. This was followed by ‘various benefits such as employment registration tax reduction and discounts on public parking lots’ at 14%, and ‘eco-friendliness’ at 10.7%. Hybrid cars are expensive, but their maintenance costs are low, which seems to reflect the sentiment that they are highly economical in the long run.
In a survey on hybrid model preferences to purchase in the future (multiple responses), Hyundai Motor Company's Grandeur Hybrid ranked first among domestic models with 35%. The Grandeur Hybrid accounts for a high proportion of approximately 54%, with 52,433 hybrid models sold out of 96,657 cumulative sales as of October this year.
Following Grandeur, Hyundai Motor Company's Santa Fe Hybrid (31.4%) and Kia Sorento Hybrid (31%) took second and third places. In 4th place was the Kia Carnival, which was recently scheduled to be launched as a hybrid model, receiving 21.8% of support, making it the only RV model to be ranked high.
Among imported cars, Volvo was strong. Volvo XC90 (26.6%) and XC60 (24%) ranked first and second, respectively. Mercedes-Benz S-Class and Volvo S90 tied for third place with 18.2% of support, followed by BMW X5 (18%).
When asked ‘How long can you wait for hybrid vehicle delivery?’, 37.4% of respondents answered ‘3 months to less than 6 months.’ This was followed by ‘1 to 3 months’ at 33.6%. In fact, popular hybrid models such as Sorento Hybrid and Santa Fe Hybrid still take up to 10 months or more to be shipped.
On the other hand, 46.2% of respondents who said they had no intention of purchasing a hybrid car cited ‘higher purchase price compared to internal combustion engine vehicles’ as the reason. When asked about the appropriate price difference between internal combustion engine and hybrid vehicles of the same model, 49% of respondents said ‘more than 3 to 6 million won compared to internal combustion engine vehicles’ and 34.2% said ‘less than 3 million won compared to internal combustion engine vehicles’.